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Cortina
Inventory-free ecommerce sales
- 21-100 employees
- Retail
- B2B
- Marketplace
- Supply Chain
- eCommerce
- Sales
- SoHo, New York, NY
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Company mission
To enable brands and retailers to expand beyond their core business into new categories and products without taking on any inventory risk.
Our take
Cortina allows ecommerce brands to advertise and sell products from other brands which complement their own offerings, without having to spend on adding them to their inventory.
By connecting ecommerce brands as well as physical retailers in this way, online brands are able to increase revenue while maintaining their own brand and user experience. In addition, more brick-and-mortar oriented retailers are able to tap into the rapidly growing online space without having to reinvent their business model.
The online shopping space is at a very interesting crossroads. Though there has been a huge shift in its favor, privacy restrictions have also made it more difficult for brands to advertise their goods to large audiences on platforms like Facebook and Instagram.
Therefore, a solution like Cortina’s which allows them to list and sell through other brands’ websites has great potential. Having only been founded in 2021, it’s early days for the company, but the vast retail experience of co-founders Brooke Cundiff and Keith George (who launched and sold CoEdition), as well as the VC backing of AlleyCorp, offers lots of encouragement.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Health, Dental & Vision Insurance
- Remote work friendly
- Competitive Salaries & Equity Opportunities
- Unlimited PTO
Funding (1 round)
Feb 2022
$6m
SEED
Total funding: $6m
Leadership
Keith George
(Co-Founder & CEO)Retail and merchandising veteran with experience from Coca-Cola, Ernst & Young, UPS, Gap, and Gilt.com, where they served in a number of senior roles including Chief Merchandising Officer. Before launching Cortina, they co-founded and served as CEO of plus-size clothing retailer CoEdition (acquired by City Chic in 2021).
Brooke Cundiff
(Co-Founder)Co-founded and served as Chief Merchandising Officer at CoEdition until the company's acquisition in 2021. Prior to CoEdition they spent seven years as VP of Brands for Women's, Men's, Home & Kid's at online shopping brand Gilt.