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Cowboy
Electric bike manufacturer
- 201-500 employees
- B2C
- Retail
- Security
- Transport
- Manufacturing
- Mobility
- Analytics
- Electric Vehicles
- Mobile
- Zavel, Brussel, Brussels Hoofdstedelijk Gewest
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Company mission
Cowboy's mission is to be the most intelligent way to move through cities.
1% employee growth in 12 months
Our take
With traffic congestion plaguing metropolitan areas, electric bikes are proving to be an efficient means of transportation, beating out cars and public transport. Cowboy has recognised this transformation happening in cities internationally, and has responded by creating an e-bike that incorporates design elegance, affordability, and tech.
Cowboy’s smart e-bike is forward-thinking and sleek, with integrated lights and a carbon belt transmission that replaces the traditional bike chain. It connects to an app through which its riders can access a whole range of features and services — such as a secure key, live stats, GPS tracking, a repair service, and crash detection. Cowboy is also the first e-bike maker to include a navigate-by-air-quality feature in its app.
Cowboy has competition in VanMoof, another European e-bike manufacturer, but the company's unique approach to software should give it an edge in the market. One key new feature is “AdaptivePower,” which can automatically adjust the power of the motor depending on the current slope and weather conditions. Alongside its launch, the company has raised fresh funding that will support it through the after-effects of the economic downturn, as it looks to double down on sales.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Equity
- 30 days annual leave/ vacation days (exclusive of local bank holidays)
- Your own Cowboy bike whilst you're at Cowboy (and a nice discount for your family)
- Opportunity to become one of the key employees of a fast-growing startup with open, respectful and fun company culture
- Daily meal allowance
- Having a real impact on the company’s growth and evolution
- Working with people who love what they do every day
Company values
- True Grit - Success doesn’t depend on talent. It depends on intensely focusing on a goal with passion and perseverance. Grit ensures that an entrepreneur is able to motivate themselves to continue progressing and stick to their goals despite any setbacks and obstacles
- Simplicity - Simplicity isn’t just a design principle, it’s a value that we live at every level of the organisation. Simplicity is as needed to design products that are simple to use, as it is to build a well functioning team
- Curiosity - Curiosity is the vehicle used by the open minded. It takes them to different places, allowing them to explore and discover different possibilities. Curiosity awakens the mind, enables learning, and increases our chances of success
- Courage - Courage, the mental strength to venture fear, is the quality that distinguishes great leaders from excellent managers. Courageous leaders realise that, in the midst of turbulence, there lies an extraordinary opportunity to grow and rise
- Optimism - Optimism is an essential ingredient of innovation. It is needed to welcome change over security, to see opportunities when others see uncertainty. We need leaders who are immune to the recency effect and who see the big picture, reminding us of the long-term
- Craftsmanship - It’s about experts leading experts. We believe that those with the most expertise and experience in a domain should have decision rights for that domain. Our leaders need deep expertise, immersion in details, and collaborative debate
- Ambition - Leaders should be encouraging all employees to be as ambitious as possible. It starts with being ambitious for yourself and giving yourself permission to dream bigger. They build the widespread commitment and capabilities to achieve that vision by developing the organization into a community of shared purpose
Leadership
Adrien Roose
(Co-Founder & CEO)Founder and former CEO of food delivery company, Take Eat Easy. Has a background in consulting and banking at Saatchi & Saatchi and BNP Paribas.
Karim Slaoui
(Co-Founder & Hardware Technologies Director)Founder and former COO of food delivery company, Take Eat Easy. Holds a PhD in 3D modelling of the world ocean.
Tanguy Goretti
(Co-Founder)Founder and former COO of ride-hailing company, Djump. Also was COO of food marketplace, Menu Next Door.