Cowboy
Electric bike manufacturer
- 201-500 employees
- B2C
- Retail
- Security
- Transport
- Manufacturing
- Mobility
- Analytics
- Electric Vehicles
- Mobile
- Zavel, Brussel, Brussels Hoofdstedelijk Gewest
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Company mission
To build a better bike, create a better self and leave a better world.
1% employee growth in 12 months
Our take
With traffic congestion plaguing metropolitan areas, electric bikes are proving to be an efficient means of transportation, beating out cars and public transport. Cowboy has recognised this transformation happening in cities internationally, and has responded by creating an e-bike that incorporates design elegance, affordability, and tech.
Cowboy’s smart e-bike is forward-thinking and sleek, with integrated lights and a carbon belt transmission that replaces the traditional bike chain. It connects to an app through which its riders can access a whole range of features and services — such as a secure key, live stats, GPS tracking, a repair service, and crash detection. Cowboy is also the first e-bike maker to include a navigate-by-air-quality feature in its app.
Cowboy has competition in VanMoof, another European e-bike manufacturer, but the company's unique approach to software should give it an edge in the market. One key new feature is “AdaptivePower,” which can automatically adjust the power of the motor depending on the current slope and weather conditions. Alongside its launch, the company has raised fresh funding that will support it through the after-effects of the economic downturn, as it looks to double down on sales.
Kirsty
Company Specialist at Welcome to the Jungle