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Craftwork

Full-service home painting

Craftwork logo
1-20 employees
  • B2C
  • Property
  • Home improvement
Second Ward, Charlotte, NC

Company mission

To provide opportunity and stability for people who are passionate about their craft.

Our take

In the realm of home services, marked by outdated practices and processes, Craftwork is addressing the notable lack of modernization. The company aims to streamline the planning and ordering of home services, including painting and repairs, by combining innovative software with a fresh approach to workforce management.

Craftwork has introduced a novel strategy involving vertical integration, wherein the company takes charge of employing and training its workforce from apprentice to seasoned veteran. This approach ensures a high standard of quality and consistency in the services it provides, as well as making sure its workers have the security of a weekly paycheck.

With a recent infusion of funding, Craftwork is poised for national expansion, initially focusing on painting services. The company aspires to become the largest general contracting entity in the country, forging a category-defining brand and, as Craftwork builds on its success and broadens its offerings, it has every chance to establish itself as a household name synonymous with quality and innovation in the home service market.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Flexible work hours
  • Health, dental, and vision insurance

Funding (last 2 of 3 rounds)

Nov 2023

$6m

SEED

Jul 2023

$4m

SEED

Total funding: $13.5m

This company has top investors

Leadership

Previously, they held multiple roles at Odeko, including Chief Strategy Officer and Chief Product Officer. They also founded and served as the CEO of Cloosiv.

Previously a Podcast Host for Software Daily as well as co-founding and co-hosting "APIs You Won't Hate". Prior to this, they worked at Stripe as a Staff Developer Advocate, and at Google as a Developer Advocate Tech Lead and Manager.

Previously worked as a General Partner at MPG Fund. They also served as an Advisor at ChangeEnginer and as the Head of People at Plato. Before this, they held various roles at CareRev, Sprout, LPL Financial, Randstad Sourceright, and Aramark.

Previously worked at Zoomo, where they held various roles including Advisor, Director of North America, Director of Consumer Strategy and Operation, and West Coast General Management.