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Cra'ster
Luxury product creators for hotels & restaurants
- 21-100 employees
- Hospitality
- B2B
- Marketplace
- Interior design
- Furniture
- 216 Great Western Studios, London, W2 5EU, GB
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Company mission
To create beautiful, intelligently-designed products that enable the world’s finest hotels and restaurants to deliver exceptional customer experiences.
Our take
Established in West London, Craster is a product designer for premium Hotels, Restaurants & Retail groups. The company empowers clients to actively shape innovative luxury solutions, differentiating their brands through its craftsmanship and devotion to intelligently designed products.
The product offering ranges from a food & beverage range like wooden Bento boxes to an extensive range of table designs for events and conferences. Beyond a diverse catalogue, Craster stands out by providing an in-house design service for bespoke projects, it's client roster includes Westfield London. A recent launch of it's 2D and 3D space planning service is an example of the brand's expansion into it's sector.
With international distribution spanning 20 countries and manufacturing prowess in the UK, Czech Republic, and the Far East, Craster emerges as a partner for global hotel and restaurant leaders. The company’s products signify a departure from industry norms, as they are durable and modern - a testament to Craster's unwavering commitment to elevating hospitality design.
Steph
Company Specialist at Welcome to the Jungle
Company values
- We Do The Right Thing - We care about our impact on the world, and with a heritage in hardwoods, it’s our responsibility to support and respect the environment we depend on. We are FSE Certificate holders and supporters of the Woodland Trust, helping to protect, restore and replant the country’s woodlands.
- We Care - We work to build lasting relationships, and lasting solutions. That means we create a bespoke system for every client.
- We Are Curious - We bring intelligence and questioning to our design and creation process, revisiting and reinventing our craft to deliver extraordinary and innovative systems. After all, every business is different.
- We Are Open To Challenge - We believe that the only way to land on the best possible solution is to challenge every aspect of our approach. For that reason, we work collaboratively with our clients to exceed the expectations and aspirations set by them, as well as ourselves.
- We Deliver Excellence - Excellence is in our DNA, and we take meticulous care to maintain the same high standard through every aspect of our business. We would rather turn a project down than compromise on quality.
Leadership
Alex Craster
(Founder)Previously worked in International Business Development for Lastminute.com