CreativeX
Creative analytics platform
- 21-100 employees
- B2B
- Artificial Intelligence
- Marketing
- Analytics
- Computer Vision
- SaaS
- Midtown Manhattan, New York, NY
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Company mission
To elevate creative expression through data.
Our take
CreativeX, a tech company founded in 2012 as an eCommerce business, has evolved to address a crucial challenge faced by brands: making data-driven decisions on creative elements. Over the past three years, CreativeX has solidified its position, working with major brands like PepsiCo, nestle, Mondelez, Unilever, and Heineken, as well as platforms like Amazon, Facebook, and Google.
CreativeX tackles the challenge by providing brands with access to data specific to creative pieces. This includes sales data, programmatic data, keyword data, and audience data, allowing marketers to embed creative data into the decision-making process. Nestl'es success, witnessing a 60% higher return on ad spend through optimized campaigns for higher creative quality scores, showcases the impact of CreativeX's approach.
With plans to enhance its capabilities, hire more engineers, and expand its footprint, CerartieX is poised to play a pivotal role in shaping the next phase of marketing and advertising. The company's strategic focus on marrying technology with creative elements positions it at the forefront of a transformative shift in the industry, where data becomes a driving force in the quest for impactful and resonant brand messaging.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- 3-month full pay parenting leave for all employees who have been with the company for one (1) year
- Fully paid medical, dental, and vision (US) and Private medical insurance (UK)
- Stock options as we believe that everyone should have a stake in the business
- Annual subscription to Calm and Headspace for your mental wellbeing
- Employee contributions to a 401(k) once they have completed their eligibility period
- Monthly coaching to talk to a trained professional about career goals, relationships, and personal development
- Education budget to be used for individual learning experiences or grouped with your team for joint learning
- Generous time off, bank holidays + Elevate Fridays (Elevate Fridays are our version of the 4-day work week! We use this day however we see fit but we encourage everyone to do something that gives them the mind space they need to excel in their work from Monday-Thursday. Elevate Fridays are reviewed bi-annually)
Funding (last 2 of 3 rounds)
Jun 2022
$25m
SERIES B
Nov 2020
$3.2m
SERIES A
Total funding: $29.7m
This company has top investors
Leadership
Anastasia Leng
(CEO)Previously co-founder and CEO at Hatch.co and Marketing Manager, Advertising Manager, and Executive Board Member at The Daily Pennsylvanian.