CreativeX
Creative analytics platform
- 101-200 employees
- B2B
- Artificial Intelligence
- Marketing
- Analytics
- Computer Vision
- SaaS
- Midtown Manhattan, New York, NY
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Company mission
To elevate creative expression through data.
Our take
CreativeX, a tech company founded in 2012 as an eCommerce business, has evolved to address a crucial challenge faced by brands: making data-driven decisions on creative elements. Over the past three years, CreativeX has solidified its position, working with major brands like PepsiCo, Nestle, Mondelez, Unilever, and Heineken, as well as platforms like Amazon, Facebook, and Google.
CreativeX tackles the challenge by providing brands with access to data specific to creative pieces. This includes sales data, programmatic data, keyword data, and audience data, allowing marketers to embed creative data into the decision-making process. Nestle's success, witnessing a 60% higher return on ad spend through optimized campaigns for higher creative quality scores, showcases the impact of CreativeX's approach.
With plans to enhance its capabilities, hire more engineers, and expand its footprint, CerartieX is poised to play a pivotal role in shaping the next phase of marketing and advertising. The company's strategic focus on marrying technology with creative elements positions it at the forefront of a transformative shift in the industry, where data becomes a driving force in the quest for impactful and resonant brand messaging.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Fully paid medical, dental, and vision (US) and Private medical insurance (UK)
- Annual subscription to Calm and Headspace for your mental wellbeing
- Unlimited paid time off (US) and Generous time off and bank holidays (UK)
- 4-month full pay parenting leave for all employees who have been with the company for one (1) year
- CreativeX operates on 4-day work weeks, with Elevate Fridays being a day where we encourage everyone to do something that gives them the mind space they need to excel in their work from Monday-Thursday
- Budget to be used for individual learning experiences or grouped with your team for joint learning
- Monthly coaching to talk to a trained professional about career goals, relationships, and personal development
- Stock options as we believe that everyone should have a stake in the business
- A monthly learning opportunity to be inspired by those around us doing incredible things in completely different spaces, such as the world-record holder for rowing across the Atlantic, the President of MSNBC, a crew member on the first solar-powered flight around the world, and many others!
Funding (last 2 of 3 rounds)
Jun 2022
$25m
SERIES B
Nov 2020
$3.4m
SERIES A
Total funding: $29.9m
This company has top investors
Leadership
Anastasia Leng
(Founder & CEO)Previously co-founder and CEO at Hatch.co and Marketing Manager, Advertising Manager, and Executive Board Member at The Daily Pennsylvanian.