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Crux
Knowledge quantification technology
- 1-20 employees
- B2B
- Internal tools
- Learning
- Midtown East, New York, NY
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Company mission
CRUX's mission is to build a transparent global knowledge system where users can instantly see the true value of content and information.
24% female employees
Our take
CRUX was founded to create the world's first knowledge GPS by quantifying knowledge. Its technology measures how much a user knows about a topic based on what content they consume.
It can leverage this data to help users beat information overload and make effective decisions. CRUX's SaaS product helps companies revolutionise research efficiency and start a proper knowledge economy, thereby transforming information overload from a liability into an asset.
CRUX helps its users increase retention, conversion, and revenue by engaging users. Its Natural Language Processing technology assesses topic coverage and calculate users' knowledge levels, ranking content items on their relative importance within a topic as well as the amount of new user insights they offer.
In the future, CRUX aims to become the standard knowledge measurement platform, measuring and guiding knowledge exchanges from deep research spaces to quality mass media. Fundamentally, CRUX, like a good GPS, works anywhere.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Employee share options
- Mostly remote
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
Funding (1 round)
Oct 2020
$1.2m
SEED
Total funding: $1.2m
Leadership
Barak Ronen
(CEO)After working in Tel Aviv, Barak served at BCG, Thompson Reuters, Corbis, and Dow Jones. Following a year at Boxever, Barak co-founded CRUX in April 2018, serving as CEO since.
Roie Amir
(CTO)Co-founded AppFront before CRUX. Experienced Development Manager, Product Manager and Software Engineer with over 15 years in the Internet/Enterprise software industry.