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Crystal

Data platform accelerating customer relationships

Crystal logo
21-100 employees
  • B2B
  • Artificial Intelligence
  • Marketing
  • SaaS
  • Data Analysis
Wedgewood-Houston, Nashville, TN

Company mission

To provide accurate personality data for every business professional.

Our take

Crystal (also known as Crystal Knows) tackles the common business challenge of understanding and effectively communicating with the diverse personalities encountered in sales, team management and recruitment.

Leveraging publicly available data from platforms like LinkedIn and Google, Crystal automates personality assessments to generate a detailed profile for each individual. By providing tailored communication strategies based on these profiles, Crystal helps businesses optimize their interactions with clients, colleagues, and prospective hires.

With advancements in artificial intelligence and machine learning, Crystal has the opportunity to refine its personality detection capabilities, providing even more nuanced insights. If it does, it will increase its value to businesses who want to build stronger connections in an increasingly competitive landscape.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Funding (2 rounds)

Feb 2018

$5m

SERIES B

Oct 2015

$1.9m

SERIES A

Total funding: $6.9m

This company has top investors

Leadership

Founded Crystal Knows in 2014. Prior to this, they co-founded Attend where they served as the CTO.