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Culture Trip's mission is to let people experience extraordinary places in unexpected ways, together with other culturally curious travelers.
A lot of startups have successfully disrupted how people buy accommodation, flights and other travel services. For example Airbnb and Kayak. However, these services are all quite functional.
There is now a growing interest in the step before purchasing: helping holiday-seekers to find their perfect destination.
Culture Trip has built valuable content, focused on culture, to grow its audience. The company works with hundreds of paid contributors globally.
The question, as with most content businesses, is how they will monetise. Two strong options are to make money referring customers to sites such as Airbnb or Kayak, or introducing branded content.
Freddie
Company Specialist at Welcome to the Jungle
Aug 2020
$44.5m
SERIES C
Apr 2018
$80m
SERIES B
Kris Naudts
(CEO)8 years experience as Deputy Director at King's College London.