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To provide arts, culture and entertainment venues with the tools and expertise they need to navigate the continuously changing world of technology and make their mark in the arts industry.
With digital transformation moving slow in the arts, many companies do not make the most out of their websites, or build a strong online experience for their customers. Peppered delivers a CMS (Content Management System) to combat this, tailored to the needs of businesses in the arts sector such as galleries, theatres and concert halls.
Through the system, users can build a consistent brand footprint across their website and social media, encouraging brand recognition and loyalty. The system offers a number of additional functions, such as optimised ad targeting, automated email campaigns, and actionable analysis to support smart changes to marketing strategies.
With a relatively small target market, Peppered's value will surely come from its dedication to serving the cultural and arts sector specifically. It boasts a number of integrations with existing arts tech such as ticketing sites Ticketmaster and SeatGeek, with plans to add more in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Coen van der Poll
(CEO)Also CEO of After Digital. Former Strategy Director of the company, who was a Member of the Supervisory Board at 155 as well as Member of the Sounding Board at the DEN Knowledge Institute for Culture and Digital Transformation.