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Curated
Online shopping recommendation service
- 501-1000 employees
- B2C
- Lifestyle
- Sports
- Consumer Goods
- eCommerce
- SoMa, San Francisco, CA
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Company mission
To connect passionate experts and consumers so that they find the perfect product together.
11% employee growth in 12 months
Our take
Curated is a marketplace that allows shoppers to chat with experts before purchasing a product. It specializes in the sports industry and hires skiing, snowboarding, golfing, cycling, fishing and tennis experts to help shoppers find the right product for their needs.
Talking to a Curated expert is free, and shoppers only have to pay for the product they choose to purchase, though the company does suggest that shoppers add a 5% to 10% tip to thank the expert they have spoken to. In short, Curated offers a cost-friendly solution for shoppers who want advice on luxury goods, but don't have the time or desire to visit a physical or specialist store.
Curated uses AI to pair shoppers with the right experts, with shoppers able to talk to their expert via text, video chat, or through the curated website. Though it does face the challenge of converting customers who enjoy a luxury in-store experience to a digital concierge, it is certainly a compelling option for the increasing numbers of consumers choosing digital convenience for their shopping needs, and need only keep adding new products to remain so.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Significant discounts on the best gear out there
- 401(k) retirement plan
- Ample opportunities to get outside and adventure with Curated
- Hybrid workplace and remote-friendly culture
- Convenient HQ right near Caltrain. Well-stocked, dog-friendly, and full of laughs
- Paid vacation time and holidays
- Comprehensive healthcare - medical, dental, vision, disability and life insurance available
- Generous paid parental and family leave
Company values
- People first - We build products, technology, and we operate the business with our experts, customers, employees and everyone that Curated touches in mind. Everything we do is in service of allowing experts to be rewarded for their passion, and to create lasting relationships with their customers
- Playing the long game - When making tough decisions, we’re able to sub-optimize in the short term to optimize for the long term, aiming to fulfill our mission. We tackle business impacting issues with a great sense of urgency, but sometimes, we accept that there will be short term pain
- Transparency - We believe that people do their best work when they understand the impact they have across the business. Our strategy, decisions and performance should be accessible and well-understood by the entire team
- Cohesion - We believe that teamwork creates synergy, improves productivity, and gives employees a sense of purpose and belonging, and ultimately leads to better decisions. We believe that healthy debate leads to the right answer and we embrace it, but when we’ve reached a decision, we’re able to disagree, commit, and execute as a single team
- Data driven - We challenge our gut-feelings and opinions by experimenting and measuring the impact of our decisions on key metrics. Making data available to all brings clarity on opportunities and simplifies the decision making process
Funding (last 2 of 3 rounds)
Nov 2021
$75m
SERIES C
Apr 2021
$39m
SERIES B
Total funding: $141.5m
This company has top investors
Leadership
Eduardo Vivas
(CEO)Eduardo started their career by co-founding Social Hour in September 2005, before working as CPO of Bright.com for 2 years. They then spent 3 years as Head of Product at LinkedIn before co-founding Curated as CEO in August 2017.
Alex Vauthey
(CSO)Having studied at Carnegie Mellon, Alex spent 5 years as a T-Systems Senior Consultant and 6 at Application Networks as Director of Engineering. They worked at LinkedIn from 2005 until 2017, when they co-founded Curated.