CurveCatch

Buying lingerie can be stressful, with "one size fits all" designs making it hard for women to find well-fitting products. Whilst personalised order boxes exist for markets such as grocery shopping and books, the lingerie industry has not experienced such innovations, leading women to resort to shopping experiences plagued with ill-fitting lingerie and returns.

• Everyone Is Different - There are several millions of us living on the planet and none of us has the same bosom. To find lingerie that really fits you, you don't have infinite options, and these options are to be found among more than 100 sizes and hundreds of fits. We know bras, you know yourself, how about working together instead of having to do
• The Old & The New - We believe in bringing together the old and the new to create better solutions. Because lingerie sizes are so numerous and so inconsistent, it is almost impossible to buy it online. This can also be seen in the fact that only 10% of us buy it online versus 30% in clothing and shoes. All the knowledge that is in the hands of small specialty shop owners today is inaccessible to all of us and will disappear if the business is not passed on from parent to son or daughter. We are on a mission to share it with the world and immortalise it
• Inclusiveness - There is nothing less fun than trying on a whole range of items and then leaving with one bra that you don't really like, that already hurts and was as expensive as going to a good restaurant. Lingerie shops cannot possibly have all sizes in stock as there are so many sizes. It is simply too expensive. We can offer you that because we have a hybrid online-offline model. Any size, any ethnicity, any style, any gender. We always try to give you a selection so you can choose