DIRTEA
Brand specializing in functional mushroom products.
- 21-100 employees
- B2C
- Retail
- Food
- eCommerce
- West Kensington, London, UK
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Company mission
To leverage the power of functional mushrooms to improve people's health and well-being.
Our take
In recent years, functional mushrooms have hit the mainstream due to purported health and wellness benefits. Dirtea capitalises on the funghi wellness boom with a range of coffee and confectionery products, their USP being mood and performance-enhancing properties.
With sleek branding, a diverse range of products and the Trustpilot reviews to match, Dirtea has enjoyed several rounds of funding since its founding in 2021. Its unique take on coffee marketing has led to the hiring of ex-Huel COO Grant Coetzee. This indicates the ambitious market reach that Dirtea is striving for, and its trajectory so far looks promising.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- ❤️ Health Insurance with Vitality (after passing probation)
- 🏋🏻 F45 Kensington Olympia Gym Access
- 🫰 Salary sacrifice Pension Scheme
- 🧘 Access to quarterly osteopath
- 💻 Company Laptop
- 🍞 Fully stocked kitchen for breakfast
- 🤝 4 days working in a team office
- 🍄🟫 DIRTEA stock
Leadership
Simon Salter
(Co-Founder)Previously an Advisor at Velocity Mobile Ltd.
Andrew Salter
(Co-Founder & CMO)Also an Advisor for the Venture Collective. Previously an Advisor at Velocity Mobile Ltd.