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DUST Identity
Object identification system
- 21-100 employees
- B2B
- Security
- Internet of Things
- Supply Chain
- Oak Hill, Newton, MA
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Company mission
To give people the tools they need to build, and track, products that their customers can trust.
-17% employee growth in 12 months
Our take
Trust is in short supply these days, and while there is a lot of focus on online and financial fraud, physical goods are also vulnerable. The automobile, medical devices, collectibles and luxury goods markets are prone to supply chain failures, counterfeiting, dangerous recalls and security failures, largely caused by a lack of product transparency - how and where products source their components. DUST Identity aims to restore this transparency with a physical solution: a layer of diamond dust that uniquely identifies an item and proves that it hasn't been tampered with.
While this solution may seem expensive since it uses diamonds, it is cheaper than might be expected as the diamonds are sourced from industrial waste. Once applied to an object the orientation of the diamonds is scanned, producing a digital tag that allows that item to be tracked and verified throughout its life cycle. Readily scannable and rugged enough for military applications, this solution is more efficient and reliable than older methods of authentication.
DUST Identity is backed by investment from Airbus and Lockheed Martin, the latter of which has recently made use of DUST Identity's solution as part of its digital transformation efforts. As companies focus more on their supply chains, demand for its product is rising, and DUST Identity is in a strong position to grow its market share going forward.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Award-winning startup with a product that matters
- Equity
- 401k
- An abundance of snacks/coffee
- Medical, dental, vision, LTD, and life insurance
- Flexible paid time off policy
- Casual dress
Funding (last 2 of 3 rounds)
Dec 2023
$40m
SERIES B
Jul 2019
$10m
SERIES A
Total funding: $52.3m
This company has top investors
Leadership
Ophir Gaathon
(Co-founder & CEO)Was previously Founder & CEO of Diamond Nanotechnologies. Before that was Research Affiliate - Synthetic Neurobiology Group for MIT Media Lab.
Dirk Englund
(Co-founder)Is also Co-Founder of QuEra Computing and Associate Professor at the Massachusetts Institute of Technology. Was previously Assistant Professor at Columbia University.
Jonathan Hodges
(Co-founder & CTO)Was previously VP Engineering at Diamond Nantechnologies. Prior to co-founding DUST Identity was a Visiting Lecturer in Electrical Engineering at Princeton University.