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Dai
Sustainable performance wear for women
- 1-20 employees
- Retail
- B2B
- Marketplace
- Sustainability
- Fashion
- London, UK
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Company mission
To deliver comfort-empowered performance for women everyday, everywhere, by innovating apparel at the intersection of technical, eco-friendly fabrics, elegant tailoring and versatile, functional design for the modern professional woman.
Our take
Dai produces carbon neutral sustainable clothing, much of which is biodegradable or recycled. With the ethical fashion market already booming and expected to almost double over the next decade, competition is rife. Yet, the fact that Dai focuses on work wear for professional women sets it apart.
Fashion is one of the biggest polluters on earth – a fact that is propelling the rise of concepts like slow and circular fashion, as well as the second hand clothing market. There are plenty of brands claiming to be sustainable too, so the fact that Dai is a certified B Corp is huge.
The company predominantly operates online – a smart call in this day and age – but its first brick and mortar store opened in early 2022 after hosting several pop-ups throughout the last few years. Having a physical location like this can do no harm for the brand’s visibility and prestige.
The startup’s growth since its 2017 launch has been seriously impressive. With the continued growth of the conscious fashion market, Dai could be set for a successful future.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Paid volunteering time
- Staff social events
- Monthly wellness stipend,
- Competitive salary
- Carbon free cycle to work programme
- Allowances for fitness & health
- Clothing allowance
- Flexible working
Funding (1 round)
Sep 2022
$2.1m
SEED
Total funding: $2.1m
This company has top investors
Leadership
Joanna Dai
(CEO)Before founding Dai in 2017 following an internship at fashion retailer Emila Wickstead, they spent almost a decade in investment banking with J.P. Morgan.
Diversity, Equity & Inclusion at Dai
- 40% of full time team are from racial minorities
- 55% of model representation are non white and 20% were black in 2018 and 2019
- 65%+ of board members and investors are women