See other companies on Welcome to the Jungle

Darabase

AR outdoor media company

Darabase logo
1-20 employees
  • B2B
  • Marketing
  • Content
  • Augmented Reality
  • Advertising
  • Media
Gomshall, UK

Jump to section

Company mission

To connect the physical world to the 'Real World Metaverse'.

Our take

Augmented reality is a natural fit for advertising, with up to 4x more audience engagement than videos - and the vast majority of companies looking to leverage it in future. It’s also slowly breaking into the mainstream, thanks to eCommerce brands and breakout games like Pokémon Go. Darabase is hoping that these two facts in tandem will help it reel in some big business.

On the one hand, Darabase is focused on developing location-based AR marketing solutions that paint virtual marketing into the real world around us. On the other, it’s developed an NFT marketplace where the rights to this digital advertising space (tied to the associated buildings) can be registered, valued, and traded.

So Darabase has laid down a two-pronged foundation to capitalise on something that, albeit no sure bet, is hoped to be a real money-spinner over the years ahead. This focus on geofenced experiences also sets Darabase's services apart from the AR advertising of adjacent competitors like Zappar, Engine Creative, and Blippar. Plus, selling virtual ad space is a novel monetisation opportunity. Much may turn on how far audiences in fact buy into the promise of AR - but if they do, Darabase could win big.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • The opportunity to grow your skills and influence in a fast moving and growing company and industry

Company values

  • Darabase is a leading UK-based Augmented Reality technology and media company, with a strong track record in creating cutting-edge and highly personalised experiences for brands and property companies including Tommy Hilfiger, Paramount, Grosvenor and Landsec. It has recently launched a new project, which realises one of the long-term founding goals of Darabase as a company: darabase.io the Darabase Platform
  • The Darabase Platform allows property owners to define and codify the Property Digital Rights over their locations. This means they can control what content appears in their locations and monetise those locations, receiving revenue when digital content is placed there. The entire system is built upon the Polygon blockchain, and leverages Smart Contracts and other features to maximise reliability, consistency and predictability
  • We’re undertaking a new phase of development and need the support of a larger project team. The Business Analysis role will report to the project lead and work closely with all Darabase, software development and client teams

Leadership

David Bomphrey

(Co-founder)

Once a Lead Consutlant at EY, and a Senior Manager for Digital Channels at Vue Entertainment. Then took up senior business development/strategy roles at EE and Jaunt XR.

Dominic Collins

(CEO)

Previously held senior roles at Hearst Magazines, BSkyB, Trader Media Group, and Jaunt International. Along the way served as CEO of Orange Digital, then Director of Digital at EE.