Demand-Genius
Helping B2B marketers connect content to revenue
- 1-20 employees
- B2B
- Marketing
- Machine Learning
- Westminster, London, UK
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Company mission
To close the gap between how publishers drive growth from content.
Our take
Content marketers often struggle to measure the real impact of their efforts throughout the entire buyer journey. From initial discovery to closing the deal, it can be hard to understand which content is doing the best. With so much at stake, getting these insights right can be crucial, but many tools and strategies still leave gaps in visibility and understanding.
Demand-Genius is stepping up to help with its code-free platform that lets content marketers adapt their content experience and track performance in real time across all stages of the buyer journey. Whether its adjusting messaging, using progressive profiling, or fine-tuning content for maximum impact, Demand-Genius offers marketers the tools to measure exactly what's working and where.
Freddie
Company Specialist at Welcome to the Jungle
Leadership
Tom Rudnai
(Co-Founder & CEO)Previously an Enterprise Account Executive at Zuora. They also spent 2 years at Zephr, initially as a Sales Development Representative before becoming a Business Development Manager and then an Enterprise Account Executive. Prior to that, they were a Business Development Executive at Edge by Ascential and Ometria.
James Carter
(Co-Founder & CPO)Previously a Solutions Consultant and Head of PreSales at Zuora/Zephr. Prior to that, they were a Principle Solutions Consultant (EMEA) at Instart Logic, and Country Manager (UK) at APSIS International, and a Director of Solutions Consulting at Innometrics.