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Diageo
Alcoholic beverage company
- 1001+ employees
- B2C
- Retail
- Food
- Manufacturing
- Park Royal, London, UK
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Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
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Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (1 round)
Aug 2023
$7.9m
GRANT
Total funding: $7.9m
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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Diversity is a priority (1)
Team energy (1)
Perks (1)
There are several communities within Diageo focused on different employee groups. The whole company celebrates Pride, and you never get any strange looks or negative comments here. In fact, our strategy includes championing inclusion and diversity, and it's truly an integral part of everyday life here.
Finance, Legal & Compliance
Diversity is a priority
Sep 2023
There's nothing quite like getting a cocktail at the Skylight Bar with your friends and colleagues after work, and my family always appreciates the special drinks I get for them from the brand store.
Finance, Legal & Compliance
Perks
Sep 2023
Everyone here is so passionate about what we do! The company culture is truly amazing, and you feel welcomed and appreciated by everyone. We all work for the same goals and have the same values, and that really shines through everyday, as we're all happy to be here and work together.
Finance, Legal & Compliance
Team energy
Sep 2023
Jobs (9)
Marketing
People, HR, Recruitment
Operations & Strategy
Finance, Legal & Compliance