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To rebalance the credit model – creating a new world where everyone can access the affordable products and services they need.
Edinburgh-based DirectID is a global credit and risk platform that uses open banking data to optimise credit and risk decisions. It offers companies the chance to truly understand their customers’ financial profiles, which can help scale the business, improve efficiency, manage risk, and create fairer outcomes.
Credit decisions have traditionally been based on historic transactions, obtained from Credit Reference Agencies, or on self-declared information provided by the customer. This archaic approach only offers partial view of a customer’s credit history or financial health, and excludes many people who could successfully make repayments from being approved.
DirectID’s modern approach is seeing rapid uptake, with over 13,000 bank connections across over 65 countries, which gives it access to over 1.5 billion users. The company is well funded, with investment cited to support the launch of further advanced predictive models for credit and risk, as well as enabling DirectID to grow its offering into new markets.
Steph
Company Specialist at Welcome to the Jungle
Feb 2023
$9.5m
LATE VC
Jan 2022
$3m
CONVERTIBLE
This company has top investors
James Varga
(CEO)Previously served as CEO for miiCard, COO for Money Dashboard, Director for Ambergreen Internet Marketing, and Agency Director for lightershade.