Divido

Unlike competitors like Klarna, Divido doesn't provide the credit itself, but acts as a marketplace where lenders compete to offer the most suitable credit. This means it has smaller margins, but is instead able to focus on one thing and grow much more quickly, building up the ability to offer credit lines in lots of different countries takes a very long time. Divido already has over 1,000 partner companies where they can offer financing at checkout.

Retailers will likely only offer one credit option to their consumers at checkout, so to win the company will have to prove it has a better product than other competitors in the space. However, Divido is poised well to meet this challenge: it has recently raised venture debt funding from Silicon Valley Bank UK Branch (SVB), which will be used for strategic growth purposes while minimising dilution for existing Divido staff and investors as it expands globally, adding further market-leading functionality to its existing products.