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Drest

Interactive luxury styling game

Drest logo
21-100 employees
  • B2C
  • Fashion
  • Gaming
Fitzrovia, London, UK

Company mission

Making the incredible world of fashion available to all.

Led by a woman

-8% employee growth in 12 months

Our take

Drest is an interactive luxury styling game. The company aims to create a sophisticated app that allows everyone to feel like a fashion editor. According to Drest, the average user spends around 33 minutes a day on its app.

The app differentiates itself through the way it allows users to experience fashion. Users create their own avatars, earn points for engaging in style challenges, and purchase new clothing by using the points they earned. In combining the experience with live fashion stock and a mobile application, Drest have taken the high street experience to the consumers fingertips.

Drest also distinguishes itself by being a pioneer in RVR (Real items, made virtual, shoppable in Reality). The company collaborates with over 200 brands (such as Prada and Christian Louboutin), who benefit from having their items featured in the game, hoping that users will ultimately purchase the items they interact with.

There doesn't appear to be any direct competition for Drest right now, however if this is the future of luxury online shopping, then we can expect the household retail names to start investing in similar applications in the near future.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Life Assurance
  • Hybrid/Remote working options
  • 25 days annual leave + Local Bank Holidays
  • Dental, Optical and Hearing cover
  • Birthday Leave
  • Cross-team learning opportunities
  • Cycle Scheme
  • Pension Scheme
  • A competitive salary
  • Private Medical Insurance

Funding (1 round)

Jun 2023

$19.1m

EARLY VC

Total funding: $19.1m

Leadership

Lucy Yeomans

(Co-Chair & Chief Brand & Product Officer)

Previously Editor-in-Chief at Harper's Bazaar for 11 years and Editor In Chief at NET-A-PORTER & PORTER MAGAZINE for 7 years.

Graham Edwards

(Co-Chair)

Founded a number of companies after studying at Cambridge and Kings College including Telereal Trillium and Castle Water.