Drest

The app differentiates itself through the way it allows users to experience fashion. Users create their own avatars, earn points for engaging in style challenges, and purchase new clothing by using the points they earned. In combining the experience with live fashion stock and a mobile application, Drest have taken the high street experience to the consumers fingertips.

Drest also distinguishes itself by being a pioneer in RVR (Real items, made virtual, shoppable in Reality). The company collaborates with over 200 brands (such as Prada and Christian Louboutin), who benefit from having their items featured in the game, hoping that users will ultimately purchase the items they interact with.

There doesn't appear to be any direct competition for Drest right now, however if this is the future of luxury online shopping, then we can expect the household retail names to start investing in similar applications in the near future.