DrivenIQ

DrivenIQ’s tech combines buyer personas, behavioral data, and geolocational data to help companies micro-target audiences near the point of purchase, like households and businesses. It principally helps businesses boost their Google product sales rankings by tackling local see what’s in store (SWIS) searches, helping multi-location businesses get a leg-up on key sellers like Amazon. DrivenIQ’s key industry focus, thanks to the CEO’s extensive experience in the automotive industry, is principally on car sales.

In this, it will face stiff competition. Online car marketplaces for both used and new vehicles are skyrocketing in popularity, with major market players emerging in DrivenIQ’s home US turf. It means many dealerships and sellers are turning to these major platforms as key marketing and sales funnels, potentially seeing stronger ROIs than what DrivenIQ’s relatively modest reach could offer. DrivenIQ is expanding its offering with a new consumer data platform to maximize ad spend. This, along with an ongoing focus on product development, may help draw more clients from its rivals.