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Drover

A flexible, all inclusive car subscription service for new and used cars

Drover logo
21-100 employees
  • B2C
  • Cars
  • Subscription
Haggerston, London, UK

Company mission

Drover offers monthly, all-in car subscriptions to customers who want to experience flexible car ownership at a fair price. Drover's mission is to build the world’s category-defining car subscription business.

Top investors

35% female employees

-75% employee growth in 12 months

Our take

Car ownership has remained largely unchanged in past years: you either own one, rent one for short periods, or choose to rely on public transport/taxis.

Ownership hasn't been particularly broken, but Drover has seen an opportunity to provide a new category: pay for your car on subscription, with an ability to cancel with seven days of notice.

Drover takes out a lot of hassle of owning a car: they sort out insurance, maintenance, tax and breakdown cover. Customers no longer have to think about the quality of the car they buy, or selling it second-hand later.

It's a hard business model to pull off, having to integrate closely with partners (car manufacturers, fleet partners, dealers, etc).

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Cycle-to-work scheme
  • Generous parental leave policy
  • "GoDrive" - Drover credit to put towards your very own car
  • Friday drinks & office socials
  • 25 days holiday (excl. bank holidays)
  • Work from home opportunities
  • Health insurance

Company values

  • Own it
  • Customer First
  • Feedback Always
  • Team Love
  • Do more with less

Funding (last 2 of 6 rounds)

Oct 2020

$2.9m

SERIES B

Jul 2020

$26.1m

SERIES B

Total funding: $46.7m

This company has top investors

Leadership

Felix

(CEO)

Serial entrepreneur. Founded Stylistpick (social commerce, partnering with influencers) which was acquired after 4 years. Also founded GameGoods (marketplace for digital currency)

Endorsements

All

Opportunities to learn (1)

Intelligent people (1)

Innovative product (1)

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