Drover
A flexible, all inclusive car subscription service for new and used cars
- 21-100 employees
- B2C
- Cars
- Subscription
- Haggerston, London, UK
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Company mission
Drover offers monthly, all-in car subscriptions to customers who want to experience flexible car ownership at a fair price. Drover's mission is to build the world’s category-defining car subscription business.
Our take
Car ownership has remained largely unchanged in past years: you either own one, rent one for short periods, or choose to rely on public transport/taxis.
Ownership hasn't been particularly broken, but Drover has seen an opportunity to provide a new category: pay for your car on subscription, with an ability to cancel with seven days of notice.
Drover takes out a lot of hassle of owning a car: they sort out insurance, maintenance, tax and breakdown cover. Customers no longer have to think about the quality of the car they buy, or selling it second-hand later.
It's a hard business model to pull off, having to integrate closely with partners (car manufacturers, fleet partners, dealers, etc).
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Cycle-to-work scheme
- Generous parental leave policy
- "GoDrive" - Drover credit to put towards your very own car
- Friday drinks & office socials
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Funding (last 2 of 6 rounds)
Oct 2020
$2.9m
SERIES B
Jul 2020
$26.4m
SERIES B
Total funding: $47.6m
This company has top investors
Leadership
Felix
(CEO)Serial entrepreneur. Founded Stylistpick (social commerce, partnering with influencers) which was acquired after 4 years. Also founded GameGoods (marketplace for digital currency)