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Drovo
On-vehicle advertising
- 21-100 employees
- B2B
- Marketing
- Mobile
- Advertising
- London, UK
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Company mission
To help clients advertise their brands on the road.
54% female employees
Our take
Drovo (formerly known as Adverttu) is bringing out-of-home advertising into the digital age. It turns consumer heads through its recognisable and striking on-car advertising, allowing brands and businesses to start memorable campaigns throughout the UK, using Drovo's platform.
Its campaign simulations, low cost-per-month, offline-to-online attribution, and accurate impressions measurement make Drovo a cost-effective and powerful way to advertise their brands. It also offers precise attribution, effortless management, and is simple and easy to use.
Drovo is driven by the fundamental belief that it's time for transit media to enter the digital age. For drivers, Drovo offers the chance to make passive income monthly just for driving normally. It gives users the chance to turn their vehicles into money-making machines through Adverttu's mobile app.
Drovo now has tens of thousands of advertising private vehicles on the road and works with companies including Kerb, KAAM Pharma, and Dropless, having achieved £3 million in Series A funding in October 2023. With its unique approach, Drovo is revolutionising out-of-home advertising.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- Competitive Salary & Uncapped Commission
- Receive EMI options as you hit milestones
- Awesome startup office in Central London, Shoreditch (Dog-Friendly)
- Potential for relocation (upon desire and request) as we grow
- Office snacks, drinks, beers and days out
- An excellent reference on your CV
Company values
- Fearless - We are willing to be the challenger, we set standards through innovation, integrity and a quiet confidence.
- Pioneering - We push the boundaries to create something new. Striving for better no matter the challenge, we embrace risk to champion the unknown.
- Dedicated - We are rigorously responsible for each other, our customers and the world.
Funding (1 round)
Oct 2023
$3.8m
SERIES A
Total funding: $3.8m
Leadership
Artjom Jekimtsev
(CEO)They studied at Greenwich, having also worked at Nestle and Tesla in Sales. They founded Adverttu in November 2015.
Jason McInerney
(CTO)They have built and managed many teams and systems as a developer, Director, and CTO for several enterprises and small businesses, leveraging data science and machine learning. 4x Exits; Ph.D.
People progressing
Joined Adverttu as Head of Agency Relationships. They have worked as Head of Client Services since January 2021. They have been promoted to Chief of Staff in September 2022.
Diversity, Equity & Inclusion at Drovo
Artjom Jekimtsev (CEO)
- We actively pursue and promote a diverse workforce made up of amazing people
- We value the incredible contribution of women in tech and do everything we can to ensure an equal gender split in our teams. (Majority of our employees are women)
- We believe that diverse teams create better outcomes for customers, teams and businesses
- We’re not interested in tick-box exercises and hire talent from across the world. (Majority of our employees are non-UK born)
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