Duel
Brand advocacy platform
- 21-100 employees
- B2B
- Marketing
- eCommerce
- London, UK
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Company mission
To empower brands to grow through the advocacy of the people that love them.
Our take
The Duel Brand Advocacy platform helps brands turn communities of affiliates, creators, and micro-influencers into scalable engines for customer growth and revenue. Founded by adventurer Paul Archer and viral games developer Panagiotis Tsarouchis, Duel aims to shift focus from ad spend to the real driver of brand growth: word-of-mouth.
The platform combines different advocacy tools, such as challenges, user-generated content, referrals, loyalty, affiliates, and surveys, allowing brands to build active audiences. The B Corp-certified company further differentiates itself through its commitment to working with brands that put people and the planet over profit.
Duel has assembled an impressive array of clients, including American Express, Unilever, NEOM Organics and TUI. And with five rounds of funding behind it, the company is well-equipped to grow in this space.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- We’re a remote-first company. Following a successfull onboarding, if you don’t need to be in the office then you can do the work required from anywhere in the world - Google Hangouts is a wonderful thing
- Options scheme for all full-time employees - it’s important to us that everybody owns a part of the company and shares in the benefits of what we build
- Company perks such as gym membership, Headspace, and work-related or personal growth tools are available to all employees!
Funding (2 rounds)
Aug 2022
$3.5m
SEED
Oct 2020
$2.5m
SEED
Total funding: $5.9m
This company has top investors
Leadership
Paul Archer
(Co-Founder & CEO)Previously Sales and Marketing Project Manager at Gradintel.com for 1 year and Consultant at Modis International for 7 months .
Naio Tsarouchis
(Co-Founder & CTO)Previously Web Designer & Developer at Afisorama for 2 years and Managing Director at Penguin Education for 4 years.