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Duel
Brand advocacy platform
- 21-100 employees
- B2B
- Marketing
- eCommerce
- London, UK
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Company mission
To enable purpose-led brands to drive organic growth & retention through word-of-mouth & advocacy.
Our take
The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads. The company was founded by adventurer and former brand ambassador Paul Archer and viral games developer Panagiotis Tsarouchis, who noticed a disconnect between the fortunes spent on advertising in aid of growing brands and the hidden truth that most of the growth comes from word-of-mouth.
The platform combines different advocacy tools, such as challenges, user-generated content, referrals, loyalty, affiliates, and surveys, allowing brands to build active audiences. The Bcorp-certified company further differentiates itself through its commitment to working with brands that put people and the planet over profit.
Duel has assembled an impressive array of clients, including American Express, Unilever, NEOM Organics and TUI. And with five rounds of seed funding behind it, the company is well-equipped to grow in this space.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- We’re a remote-first company. Following a successfull onboarding, if you don’t need to be in the office then you can do the work required from anywhere in the world - Google Hangouts is a wonderful thing
- Options scheme for all full-time employees - it’s important to us that everybody owns a part of the company and shares in the benefits of what we build
- Company perks such as gym membership, Headspace, and work-related or personal growth tools are available to all employees!
- 28 days holiday, excluding Public Holidays and an extended break over the festive season
Funding (2 rounds)
Aug 2022
$3.2m
SEED
Oct 2020
$2.3m
SEED
Total funding: $5.5m
This company has top investors
Leadership
Paul Archer
(CEO)Previously Sales and Marketing Project Manager at Gradintel.com for 1 year and Consultant at Modis International for 7 months .
Naio Tsarouchis
(CTO)Previously Web Designer & Developer at Afisorama for 2 years and Managing Director at Penguin Education for 4 years.