E1011 Labs

E1011’s heat-not-burn technology has come at a time when the system is receiving a warmer welcome than back when it was introduced for tobacco cigarette alternatives. The heat-not-burn market at large is seeing remarkable growth after vape-related lung illnesses put vapes under tighter scrutiny, and the popularity of smokeables began to drop off. So E1011’s product aligns them neatly with growing trends in a rapidly-developing space.

Other aesthetically well-curated brands like Omura, however, are taking an identical tack. This may not prove a substantial stumbling block for E1011, however, as we saw with the rise of vaping that there’s sufficient space in this kind of market for multiple high-profile brands with a distinct following. Moreover, there’s much to play for still in this relatively young sector. E1011’s offering is market-savvy, and well branded - they will certainly prove an interesting company to watch.