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EDITED
Retail Intelligence platform
- 201-500 employees
- Retail
- B2B
- Analytics
- SaaS
- Automation
- Farringdon, London, UK
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Company mission
To empower retailers by transforming data into powerful insights; inspiring them to take profitable and sustainable action.
Our take
Fashion is one of the biggest categories of spending globally, so there is a huge benefit for fashion companies to spot trends and produce the right items at the right time. EDITED saw that there was a lack of data to back up decision making in the fashion industry, when a lot of other, smaller industries were already making good use of it.
EDITED was one of the first companies to bring analytics to the fashion space, with the co-founders bringing two key ingredients to the table with fashion and data expertise. It now has a strong brand and a huge roster of well-known clients from John Lewis to Tommy Hilfiger.
The company raised significant funding from Delta-v Capital in 2023, which came on the heels of serious momentum. This capital will be invested into accelerating product development, investing in partnerships, and M&A to expand its value proposition to customers.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Flexible hours ~ not a morning person? Work whenever you’re at your best
- Tech comes first ~ We prioritize tech and provide MacBooks to every new starter
- Hybrid working - we are set up to work remotely and utilise a hybrid approach with a minimum requirement of 2 days per week in the office
- Mandatory vacation ~ We give equal vacation days to our global team. That includes 25 days annual PTO plus 1 for every year of service (on top of local public holidays)
- Top salary & benefits ~ We’re going to pay well and not hold back. We have an enhanced parental leave policy and offer a global pension scheme
- General deluxe perks ~ Access to all global WeWork facilities, alcohol taps, on-site barista, drinks fridge, Christmas parties, virtual events, etc
Company values
- Passionate
- Evolving
- Accountable
- Kind
Funding (last 2 of 4 rounds)
Mar 2023
$15m
GROWTH EQUITY VC
Apr 2020
$29m
GROWTH EQUITY VC
Total funding: $50m
This company has top investors
Leadership
Doug Kofoid
(CEO, not founder)An experienced CEO of DialogTech (acquired by Invoca) before coming onboard for Edited.
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