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ERIC
Careers app
- 1-20 employees
- B2C
- Recruitment
- Communication
- SaaS
- Mobile
- London, UK
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Company mission
To enable every young person in the UK to explore and access a career in the creative industries.
Our take
Primary school pals turned co-founders started ERIC as an alternative careers fair that focused on creative industries. Since the pandemic, they turned their attention to the ERIC app, a digital library of creative careers advice content pulled across the web and centralised on a single app targeted at Generation Z.
ERIC is a growing brand that identified the creative youth's demand for careers information and has run with it. The app’s niche is its strength, tailoring it for Gen Z; the generation of people who have grown up with digital technologies and will make up over quarter of the workforce by 2025. Therefore, the platform intelligently reflects the talent it is looking to reach, both aesthetically and regarding its content, which ranges from ‘how to’ guides to self-help advice.
The app currently only exists in its early stages but its previously successful careers fairs, along with its grasp on an important but perhaps overlooked Gen Z audience, positions it for exciting potential growth.
Freddie
Company Specialist at Welcome to the Jungle
Benefits
- EMI share scheme: The option to buy shares at a later date
- Learning & development: We’ll contribute towards books, training courses and conferences that help you learn and grow in your role here
- Laptop: MacBook and any other equipment you need
- Team away days: We regularly meet up in-person
Leadership
Mae Yip
(Co-founder)Previously co-founded LY Productions and ERIC Festival. Spent 5 years as a Senior Associate for PwC.
Samantha Hornsby
(Co-founder)Previously co-founded LY Productions and has experience in Content for Decoded and as an Account Executive for MyJam Communications. Created and hosts an audio project titled 'What The World Thinks'.