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Eagle Eye

API-based digital marketing platform

501-1000 employees
  • B2B
  • Marketing
  • API
Guildford, UK

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Company mission

Eagle Eye's mission is to enrich the lives of everyone it comes into contact with through its digital retail customer engagement platform.

Our take

Promotions, discounts, and loyalty programs have long since been popular ways for brands to boost customer retention, but the way in which such programs are offered is changing dramatically. Physical reward cards and vouchers are rapidly being replaced with digital alternatives, and whilst many consumers expect this from their favourite brands, creating the necessary digital infrastructure requires the expensive services of bespoke software programmers.

Eagle Eye provides an API-based digital marketing platform called AIR, consisting of a variety of APIs to facilitate the low-code creation of customized digital loyalty programs, promotions, gifts, subscriptions, and consumer apps.

Whilst there is no denying that brands can already develop digital customer engagement tools with no-code platforms or bespoke software development teams, Eagle Eye has found a smart middle-ground by facilitating the flexibility of bespoke software development with low-code APIs.

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Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Contributory pension
  • Support in continuous learning and self-development
  • 24 hour employee assistance programme 24 hour employee assistance programme
  • Cycle to work salary sacrifice scheme (via CycleScheme)
  • Bonus scheme with potential to earn up to 10% of salary dependant on your own personal behaviours, achievement of goals and company revenue targets
  • 5 days paid sick leave which if unused gets added to your annual leave the next year
  • A friendly, fun, growing team of people who work hard but love to play hard too, with location specific Christmas parties and annual whole company get together hosted in the UK
  • Flexibility to work from home or various office locations and flexible hours or job shares considered
  • Generous annual leave package including
  • 25 days paid annual leave
  • Simplyhealth scheme including
  • Health care cash back
  • 24 hour access to virtual doctors appointments
  • Access to the paid Headspace app subscription
  • Mental Health First Aiders to support employee’s mental wellbeing
  • Charity Committee committed to organising events throughout the year to raise money for those less privileged
  • Employee Resource Groups focussed on underrepresented groups in Eagle Eye, including Purple Women
  • Electric vehicle salary sacrifice scheme (via Octopus)

Company values

  • Integrity - Earning trust: If you want to earn trust you need to act with integrity. Integrity always feels like a massive thing, but actually it’s quite simple – say what you think and do what you say. As a team, we stive to always live up to our promises and we don’t promise anything we can’t deliver
  • Excellence - Maintaining trust, building loyalty: Trust, once earned, should never be taken for granted. As a result, we constantly focus on excellence – each of us doing our best work, day after day to build loyalty and keep our relationships strong. This is what we call The Purple Standard
  • Innovation - Keeping things fresh: Technology and customer expectations change so rapidly that just keeping up with ‘ordinary’ requires a lot of energy and attention – let alone trying to stay ahead. That’s why we’re always challenging the status quo, using our collective intelligence, creativity and experience to solve problems and develop solutions that deliver value for our customers
  • Passion - Enjoying the ride: We believe that it’s possible to do great work, delight customers, support communities around us, meet, or even exceed our financial targets, and have an amazing time on the way. Eagle Eye people bring with them high energy, enthusiasm, a can-do attitude and a deep commitment to our Purple way or working
  • Teamwork - Passing Purple on: Although we celebrate what individuals bring – we have many Purple heroes at Eagle Eye – we firmly believe that it’s only possible to win as a team. The problems our customers are dealing with aren’t simple. They’re complex and multi-dimensional and we’ve learnt that the only way to solve them is by bringing our skills together, and by always focusing on developing the next generation of Purple
  • Kindness - Bonding us together: At Eagle Eye, kindness is part of our DNA. But don’t think that being kind to each other doesn’t mean we can’t be fiercely competitive and ambitious. We are often found debating passionately, but hopefully kindly, the best way to move forward – this energy is all part of what it means to be Purple

Funding (1 round)

Jun 2011

$1.9m

SERIES A

Total funding: $1.9m

Leadership

Tim Mason

(CEO)

Experience as Deputy CEO and CMO of Tesco PLC's Fresh&Easy from 1982 to 2012. Director of TJRM Consulting since 2015.

Steve Rothwell

(CTO & Founder)

Experience as Software Engineer for Ericsson and Consultant for Consult Hyperion.