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To make fighting climate change simple, cost-effective, and accessible for everyone.
45% employee growth in 12 months
The voluntary market for offsets - purchases intended to compensate for the emission of carbon dioxide - is expected to explode this decade to tens of billions in value as institutions commit to net-zero targets and as climate conscious consumers grow in wealth.
EcoCart is providing those consumers with the opportunity to obtain carbon offsets at the point of purchase. The startup works with thousands of online vendors through direct partnerships or affiliate programs to allow consumers to offset their baskets with single click. Vendors pay for the customer acquisition, which EcoCart then uses for the offsets and revenue.
The startup is one of a few companies in the space, but unlike most, EcoCart has fully developed a business-to-business integration that allows vendors to offset purchases directly in the checkout flow. It is this part of the business it is now focused on growing.
Perhaps the largest challenge for EcoCart, also a Shopify app, will come from platform-risk. In 2022, Shopify announced that all its stores could use ‘Planet’ to offer one-click carbon neutral shipping to their users. If the ecommerce giant continues to launch similar products to this, EcoCart will have to expand its features to avoid its appeal being diluted.
Freddie
Company Specialist at Welcome to the Jungle
Oct 2022
$14.2m
SERIES A
Apr 2021
$3m
SEED
Dane Baker
(CEO & Co-Founder)Previously worked in Private Equity for StepStone Group as well as working as. Venture Scout for the University Growth Fund - the largest student-run VC fund in the U.S.
Peter Twomey
(Co-Founder)Previously worked in Technology M&A at an investment bank, Moelis & Company.