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Eedi

Enabling personalised, adaptive learning everywhere!

Eedi logo
21-100 employees
  • B2B
  • Artificial Intelligence
  • Education
  • Machine Learning
  • Social Impact
Fully remote

Company mission

To sustainably improve learning outcomes for 1 billion children by 2030.

Top investors

Most candidates hear
back within 2 weeks

50% female employees

Our take

Eedi is revolutionizing personalized learning by developing a future where every student has their own predictive learning graph, tracking their unique educational journey, challenges, and progress. This vision is centred on creating adaptive learning experiences that respond to the individual needs of students, making education more tailored and effective on a global scale.

With over a decade of data collection, Eedi has accumulated billions of data points that not only identify knowledge gaps but also uncover the reason behind them. This deep understanding enables timely interventions to enhance student performance and accelerate learning outcomes. The company's first machine learning (ML) model is nearing completion, further advancing its ability to deliver personalized and impactful education.

Alongside this, the company has also secured significant funding, which will enable significant growth and development. Through strategic partnerships with major education operators, Eedi is positioned to reach hundreds of millions of students worldwide.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • 5% pension contribution
  • 30 days holiday + Christmas break
  • Quarterly off-sites
  • Learning budget - we're an education business!
  • Cycle-2-work scheme
  • Truly flexible working - we appreciate real work life balance
  • Home office budget (chairs, screens etc)

Company values

  • Be collectively responsible
  • Embrace trust
  • Champion resilience
  • Always be learning
  • Promote evidence

Funding (1 round)

Mar 2020

$4.3m

SEED

Total funding: $4.3m

This company has top investors

Leadership

Ben Caulfield

(CEO & co-founder)

Ex-BD; Aol., News Corp. Founder; Stadia, REQQI.

Simon Woodhead

(Director in Research & co-founder)

PhD statistician with 17 years experience in education technology, leading Eedi's data science and machine learning teams.

Craig Barton

(Head of Education & co-founder)

Ex-teacher, best-selling author and thought leader in K-12 education.

People progressing

Joined as a tutor originally, Iris has been supported by the Company to progress to COO over the last 9 years, with mentorship and a mini-MBA.

Joined in 2020 as a learning designer, the Company supported Digory's ambitions to be a data scientist, through coaching, courses and mentorship.

Diversity, Equity & Inclusion at Eedi

Iris Hulls headshot

Iris Hulls (COO)

  • At Eedi, diversity, equity, and inclusivity are integral to how we operate and reflect our core values. We believe that a diverse and inclusive organisation is essential for driving innovation, growth, and long-term success. We want our team to reflect the diversity of the communities we serve, ensuring that our solutions are both inclusive and impactful.
  • Our vision to help every child build the skills and confidence in a rapidly changing world. To achieve this, we must foster a workplace where everyone, regardless of their background, can succeed and contribute meaningfully. A diverse team brings a variety of perspectives, enriching our decisions and enabling us to create solutions that address the needs of all learners.
  • At Eedi, our commitment to DEI is deeply rooted in our values:
  • Be Collectively Responsible: We understand that creating a diverse and inclusive workplace is a shared responsibility. Every member of our team plays a part in fostering an environment where all individuals are respected, supported, and valued.
  • Embrace Trust: We strive to build an organisation where trust is foundational. Trust in each other’s experiences, backgrounds, and perspectives fosters open communication and collaboration, helping us grow as a team.
  • Champion Resilience: We know that creating a more inclusive organisation takes time and continuous effort. We are resilient in our commitment to challenging biases, addressing inequalities, and ensuring every voice is heard.
  • Always Be Learning: DEI is a journey. We continuously educate ourselves on best practices, evolving our policies and behaviours to be more inclusive.
  • Promote Evidence: At Eedi, we are committed to making decisions based on evidence and data, including our DEI efforts. We continuously seek out ways to improve, ensuring our approach to inclusion is both informed and impactful.
  • Key Initiatives include allowing for flexible Work Schedules to accommodate employees from all backgrounds and life circumstances, we offer flexible truly working arrangements, including a condensed 4 day work week and pick-up and drop off for school, ensuring a work-life balance. We ensure Inclusive Recruitment by actively working to attract and retain talent from underrepresented groups. Our recruitment process is designed to minimise bias. For example, we prioritise work samples over CVs, consistently rate candidate responses on a pre-defined scale, and run structured interview processes. Internal up-skilling by encouraging everyone at Eedi to learn about the small and big ways to create a diverse and inclusive team. We run internal training sessions on evidence-backed ways to promote inclusion and belonging, and work with HR to design processes and policies that maximise fairness.

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