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Effectiv
Real-time risk management platform
- 21-100 employees
- B2B
- Artificial Intelligence
- SaaS
- Fraud
- South Beach, San Francisco, CA
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Company mission
To make enterprise-grade fraud and risk automation technology accessible for every bank, credit union, and fintech.
Our take
Effectiv is combatting the rising threat of fraud in today's digital landscape. As digital transactions and real-time payments grow, so do fraud risks. Using advanced AI, Effective provides solutions for payment fraud detection, customer verification, and regulatory compliance, protecting billions in transactions and ensuring financial security.
Effectiv's strategy focuses on continuous innovation to stay ahead of evolving fraud tactics. Its latest initiative, DeviceAI, uses sophisticated algorithms to analyze real-time user behavior on devices, enhancing fraud detection capabilities. As financial institutions adopt instant payment services, DeviceAI aims to improve transaction security and streamline risk mitigation.
Demonstrating substantial growth, Effective has secured significant funding, highlighting investor confidence. Managing over $27B in financial products and processing millions daily, Effectiv is well-positioned to lead in combating financial fraud and poised for continued growth in financial risk management.
Freddie
Company Specialist at Welcome to the Jungle
Funding (2 rounds)
Jul 2023
$4.5m
SEED
Mar 2022
$4m
SEED
Total funding: $8.5m
This company has top investors
Leadership
Ravi Sandepudi
(Co-Founder & CEO)Previously worked at PayPal for over 6 years, beginning as the Head of Engineering before being promoted to VP of Engineering and then Director of Product Development. Before that, they worked at Google as an Analyst, then Senior Software Engineer and Manager of Trust & Safety.
Anupam Tarsauliya
(Co-Founder)Previously a Software Development Manager at Paypal. Prior to that, they held Senior Engineering roles at Simility and Samsung Electronics.
Jonathan Doering
(Co-Founder)Previously a Data Science Manager at PayPal. Prior to that, they were a Visiting Lecturer at King's College London and Queen Mary's University.
Ritesh Arora
(Co-Founder)Also the co-founder of Avasar Shala. Previously they were an Advisor at Motocho, a Director of Enterprise Data Science and Analytics at PayPal and the Head of Data Science at Simility.