See other companies on Welcome to the Jungle
Electrify Video Partners
Accelerating digital content brands
- 21-100 employees
- B2B
- Entertainment
- Digital Media
- Advertising
- Westminster, London, UK
Jump to section
Company mission
To turn creators into global media businesses by building teams, scaling the production and distribution of their content, and introducing new revenue streams across platforms.
Our take
In a landscape dominated by traditional media, the emergence of Electrify Video Partners addresses a key challenge faced by content creators seeking to expand their reach and monetize their material effectively.
Founded in 2021, Electrify specializes in YouTube content investment and acquisitions, providing a solution to the growing demand for scaling content to other platforms and devising innovative revenue streams. It has already invested in five channels, amassing a total of over 30 million subscribers, including popular science channels like Veritasium and Astrum, as well as the Lego-building channel SpitBrix.
As internet-first content creation continues to reshape the media landscape, Electrify positions itself as a key player in this evolution. A recent injection of funding will be allocated towards further YouTube channel investments and acquisitions, with a focus on disruptive, fast-growing businesses - underscoring a promising trajectory for the media startup.
Steph
Company Specialist at Welcome to the Jungle
Benefits
- Dynamic environment
- Work from anywhere with an allowance for tech
- Flexible hours
- Employee referral program
Funding (2 rounds)
Sep 2023
$85m
GROWTH EQUITY VC
Feb 2023
$50m
GROWTH EQUITY VC
Total funding: $135m
Leadership
Ian Shepherd
(Co-Founder & Co-CEO)Previously founded The Social Store. Also worked as the Head of New Business Development at The Walt Disney Company and as Head of Strategy at BT.
Owen Maher
(Co-Founder & Co-CEO)They are currently a Non-Executive Director at Visory. Previously an Executive Managing Partner at Findex, they also worked as a Principal at KKR.
Justin Reizes
(Co-Founder)Began their career as an Analyst at Morgan Stanley. They then moved onto KKR where they served as a Partner for almost 16 years. They are now a Senior Advisor at Motive Partners and North Well Capital.