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Electrify Video Partners

Accelerating digital content brands

Electrify Video Partners logo
21-100 employees
  • B2B
  • Entertainment
  • Digital Media
  • Advertising
Westminster, London, UK

Company mission

To turn creators into global media businesses by building teams, scaling the production and distribution of their content, and introducing new revenue streams across platforms.

Our take

In a landscape dominated by traditional media, the emergence of Electrify Video Partners addresses a key challenge faced by content creators seeking to expand their reach and monetize their material effectively.

Founded in 2021, Electrify specializes in YouTube content investment and acquisitions, providing a solution to the growing demand for scaling content to other platforms and devising innovative revenue streams. It has already invested in five channels, amassing a total of over 30 million subscribers, including popular science channels like Veritasium and Astrum, as well as the Lego-building channel SpitBrix.

As internet-first content creation continues to reshape the media landscape, Electrify positions itself as a key player in this evolution. A recent injection of funding will be allocated towards further YouTube channel investments and acquisitions, with a focus on disruptive, fast-growing businesses - underscoring a promising trajectory for the media startup.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Dynamic environment
  • Work from anywhere with an allowance for tech
  • Flexible hours
  • Employee referral program

Funding (2 rounds)

Sep 2023

$85m

GROWTH EQUITY VC

Feb 2023

$50m

GROWTH EQUITY VC

Total funding: $135m

Leadership

Ian Shepherd

(Co-Founder & Co-CEO)

Previously founded The Social Store. Also worked as the Head of New Business Development at The Walt Disney Company and as Head of Strategy at BT.

Owen Maher

(Co-Founder & Co-CEO)

They are currently a Non-Executive Director at Visory. Previously an Executive Managing Partner at Findex, they also worked as a Principal at KKR.

Justin Reizes

(Co-Founder)

Began their career as an Analyst at Morgan Stanley. They then moved onto KKR where they served as a Partner for almost 16 years. They are now a Senior Advisor at Motive Partners and North Well Capital.