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To be the empathy engine for the digital world.
35% female employees
Market research has come a long way in recent years, and Element Human’s aim is to flip it on its head with its Human Experience AI data.
The company uses algorithms to identify human emotional response and use it as a predictor of behaviour. Show them your new advertising video, and they can analyse focus group response to give a clear indicator of how it will impact potential customer actions.
It has garnered some huge-name clients like the BBC, the Telegraph, Condé Nast and Spotify. However, as with facial recognition software, concerns have been raised about the products capacity for racial bias and discrimination.
Steph
Company Specialist at Welcome to the Jungle
Matt Celuszak
(CEO)Previously IMG's Research Manager in North America, Director of Global Client Strategies at Vision Critical and Group CEO of CrowdEmotion.