Element Human

The company uses algorithms to identify human emotional response and use it as a predictor of behaviour. Show them your new advertising video, and they can analyse focus group response to give a clear indicator of how it will impact potential customer actions.

It has garnered some huge-name clients like the BBC, the Telegraph, Condé Nast and Spotify. However, as with facial recognition software, concerns have been raised about the products capacity for racial bias and discrimination.