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Ellevest
Investment app targeted toward women
- 101-200 employees
- Fintech
- B2C
- Personal finance
- Investing
- SaaS
- Social Impact
- Midtown Manhattan, New York, NY
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Company mission
To get more money in the hands of women+.
-21% employee growth in 12 months
Our take
Founder Sallie Krawcheck noted that regular investment algorithms don’t account for factors like maternity leave, women’s salaries reaching a peak earlier than men’s, or how women live longer on average. Ellevest was created to offer a curated and specialised investment platform made for women, by women.
The company’s main offering, its investment platform, has an average account holding of just below $10,000 and is owned by women in their 30s. Aside from investment access, Ellevest also offer savings accounts, debit cards and financial coaching services to help women become more money-minded. Ellevest’s women’s focused investment platform is unique in how it goes beyond branding itself towards female users by actually tailoring its own algorithm towards them.
The company have definitely found its niche as it hit a huge milestone in 2021 by surpassing the $1 billion mark. The next big step will be to turn Ellevest profitable and keep growing the capital under management. The company has invested in providing personalized coaching and increasing product solutions; this looks to facilitate profitability by attracting more users to the platform.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- We want you to live well with comprehensive medical, dental, and vision insurance options
- Ellevest was founded in New York City, but today, our fully remote team is spread across the United States
- We offer fully paid 12-week parental leave to all Ellevest team members who welcome a child into their family
- We have flexible hours and unlimited paid time off to support you in both your work and personal life
- Equity options and the opportunity to invest in your future with access to our 401(k) program
- Everyone is encouraged to support and join the employee resource groups they’re passionate about
Company values
- We trust each other
- We put the client at the center
- We are a team
- Personal lives are a priority
Funding (last 2 of 5 rounds)
Apr 2022
$53m
SERIES B
Nov 2020
$12.4m
SERIES A
Total funding: $143.5m
This company has top investors
Leadership
Sallie Krawcheck
(CEO)MBA from Columbia Business School. CEO of multiple businesses, including: Sanford. C Bernstein & Co,; Smith Barney; Citi Wealth Management; Merrill Lynch Wealth Management and US Trust. Has sat on numerous chairs and boards, including the Board of Directors of 2U, the Global Leadership Board of TIME'S UP, and a Chair on the Ellevate Network.