Elvie
Developing smarter tech for women
- 101-200 employees
- B2C
- Manufacturing
- Femtech
- Wellbeing
- Farringdon, London, UK
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Company mission
To take women’s tech out of the dark ages, by developing radical female-first technology that gives women’s bodies and lives the respect they deserve.
Our take
It's now being recognised that women's health has been underinvested in for too long. That is changing, with the Femtech market, think fertility apps, maternal health and sexual wellbeing products, projected to be worth around $100B by 2030.
Elvie is one of the brands helping turn that potential into products people actually want to use. From its pelvic-floor trainer to its discreet, wearable breast pumps, it combines health technology with thoughtful design to make traditionally awkward and overlooked parts of women's health feel a little more normal. The result is smart tech that fits around women's lives, rather than asking them to change theirs.
It's a formula that has helped Elvie become a registered name in FemTech, with its products now sold across more than 30 international markets and winning multiple awards. And it's still expanding, from the new Elvie Rise smart bouncer and bassinet to its growing range of breastfeeding products, the company is pushing into more of the everyday moments around pregnancy and parenthood. In 2025, Elvie also became part of the Willow family, bringing two FemTech innovators together for a future of success.
Kirsty
Company Specialist at Welcome to the Jungle
Funding (last 2 of 8 rounds)
Apr 2024
$12.9m
LATE VC
Sep 2021
$17.1m
SERIES C
Total funding: $159.7m
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