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To empower marketers around the world to create truly personalized omnichannel experiences that deliver business outcomes.
Marketers are under increasing pressure to do more with less time, budget, and resources. Emarsys empowers brands by unifying their data, allowing them to personalize customer engagement at scale, and guiding them with AI-powered insights.
The company is renowned for providing unrivalled technology for personalised customer interactions - a key trend in marketing - as a new generation of digital consumers expect a more meaningful consumer experience. This growth led to its acquisition by SAP in 2020, which proved to be a pivotal shift for the company.
Emarsys now links its commerce signals with the SAP Customer Experience backend, augmenting its product as well as tapping into the technology giant’s impressive customer base. This has seen it go from strength to strength; it has been recently deployed by Smythson, a luxury UK retailer, and DISSH, an Australian fashion brand.
Kirsty
Company Specialist at Welcome to the Jungle
Oct 2016
$22.3m
SERIES B
Sep 2015
$33m
SERIES A
Joanna Milliken
(CEO)The first employee of tech startup, ExactTarget, Milliken scaled Sales, Service, and Product, seeing the company through IPO in 2012 and a $2.5B acquisition by Salesforce in 2013. They then became an SVP as Salesforce before joining Emarsys as CEO in late 2021.