Embark Trucks

Embark is a company that thinks autonomous-driven vehicles are the potential solution to these problems. It is building self-driving truck technology that aims to make freight and logistic services more efficient while making the roads safer.

CEO, Alex Rodrigues is a robotics prodigy who started building them in his childhood. He met fellow co-founder Brandon Moak while studying mechatronics engineering, where they worked together to build Canada’s first self-driving vehicle. Embark's team is also made up of a group of specialists from companies like Google, Cruise, Audi and NASA.

Operating in a freight trucking market estimated upwards of $500 billion, it is no surprise that they have attracted the backing from high-quality investors. Embark is embarking on something special. But with new technology come challenges. It may take time for the world to truly trust self-driving vehicles.