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Emm
Smart menstrual cup & app
- 1-20 employees
- Healthcare
- B2C
- Analytics
- Mobile
- Femtech
- Bristol, UK
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Company mission
To empower everyone to change the quality of their life by inherently understanding their health though technology and specialist knowledge.
Our take
Only 2% of medical research funding is spent on pregnancy, childbirth, and female reproductive health. Emm is setting out to change this, and improve menstrual care. It delivers a smart menstrual cup and companion mobile app to enable users to track the volume, flow rate, cycle length and regularity of their periods.
The cup itself is made of medical-grade silicone, and is fitted with bio-sensors for monitoring. Data collected is transferred to the app automatically, meaning there is no need for users to input information themselves as with classic period-tracking apps.
Having secured funding back in 2022, Emm has been working to bring its product from concept to consumer. With the feminine hygiene market worth over $25 billion, and well in need of innovation, there should be plenty of opportunity for the company post-launch, and it will be interesting to see how popular the product proves to be once it is in the hands of consumers.
Steph
Company Specialist at Welcome to the Jungle
Funding (1 round)
Nov 2022
$1m
SEED
Total funding: $1m
Leadership
Jenny Button
(CEO)Previously co-founded The Music Room Mayfair.