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Emotive

Text marketing for eCommerce

Emotive logo
21-100 employees
  • B2B
  • Artificial Intelligence
  • Marketing
  • Communication
  • SaaS
  • Mobile
Sawtelle, Los Angeles, CA

Company mission

Emotive's mission is to humanize the internet.

Top investors

Few candidates hear
back within 2 weeks

10% employee growth in 12 months

Our take

Emotive provides clients with emotionally intelligent messaging services to start conversations around shopping cart abandonment, and promote new products. Its main customers are mid-sized eCommerce businesses on Shopify, Magento, BigCommerce, and WooCommerce.

With more and more businesses using text messages as a marketing channel, Emotive saw a gap in the market and created software that could produce texts that feel more like a real human conversation rather than an automated SMS. The result is a 5-10x conversion rate over traditional SMS marketing.

Having invested past funding in development and the building out of its team, the company is now expanding its platform. It recently acquired Bloom Digital, a marketing agency specializing in SMS and email marketing, to improve platform utility and support the launch of "Emotive Attribution" which will help merchants optimize their marketing spend.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Monthly wellness stipend
  • Unlimited PTO and sick days, 10 company paid holidays, and quarterly mental health days
  • Company equity
  • 401k match - we will match up to 3% to invest in your future
  • Emotive contributes 85% of employee premiums for medical, dental, and vision coverage
  • Short term & long term disability, as well as life Insurance coverage

Company values

  • Strive for 10x, not 10% - 10x initiatives move the needle. Leave the incremental, 10% optimizations for the others
  • Take ownership, it’s your company - Building the business starts with you. Make your epic ideas a reality. When you see a problem, move to solve it
  • Hit heavy, stay small - Tight-knit, dynamic teams work with more agility
  • Win as a team - While there’s always a time and place to celebrate individual accomplishments, no single person is bigger than the team
  • Action > Ideas - The only impossible journey is the one you never begin

Funding (last 2 of 4 rounds)

Feb 2021

$50m

SERIES B

May 2020

$5.5m

SERIES A

Total funding: $58.3m

This company has top investors

Leadership

Co-founded Reefer LLC in February 2015, where they worked for 2 years. Co-founded Emotive in May 2018.

Worked at Morgan Stanley for a year before co-founding Reefer as CEO with Zachary in 2015. Founded Emotive in 2018, alongside investing in FlavorCloud and Loop.

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