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To build the world's largest network of communities for gamers through tools, platforms, and experiences.
-9% employee growth in 12 months
Enthusiast Gaming has built one of the largest gaming media and community networks across North America and the UK, positioning itself as the centre of two of the fastest-growing entertainment categories: gaming and eSports. Its strategy has focused on scale, bringing together a wide range of digital communities, content platforms, and creators to reach millions of engaged players and fans.
This growth has been driven by a buy-and-build model built around four core pillars: Media, Talent, eSports, and Experiences. These are designed to work together as a flywheel, where users move between content, competitions, and live or digital experiences. The aim is to deepen engagement while creating multiple revenue streams, including advertising, sponsorships, and events.
Now the company needs to balance continued expansion with disciplined acquisitions while maintaining quality across its network. With new opportunities emerging in creator-led economies and digital experiences Enthusiast Gaming has strong foundations which should set it up nicely for long-term success.

Kirsty
Company Specialist at Welcome to the Jungle
Dec 2016
$0.3m
SEED
Sep 2016
$0.5m
ANGEL
Alex MacDonald
(CEO)Alex is also a Guest Lecturer of Corporate Finance at the University of Toronto. Previously, he served as the CFO at Enthusiast Gaming and Aquilini GameCo. He also spent 14 years in the Canadian Armed Forces as a Master Corporal/Section Commander.
J.B. Elliott
(COO & President)JB joined Enthusiast Gaming in 2022 as a Senior VP of Legal & General Counsel. Since then, he has held a number of roles, becoming COO & President in 2025. Previously he spent 8 years at Stikeman Elliott as a Corporate Associate.
Nathan Teal
(CFO)Nathan joined Enthusiast Gaming in 2019 and has held several senior roles, including VP and Senior VP of Finance, before moving into the role of CFO. Previously he spent 14 years at RSM Canada as a Senior Audit Manager.