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Estrid

Razor subscription

Estrid logo
21-100 employees
  • B2C
  • Personal health
  • eCommerce
Norrmalm, Stockholm, Stockholms län

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Company mission

To enable everyone to feel confident in their own bodies.

Led by a woman

Some candidates hear
back within 2 weeks

-9% employee growth in 12 months

Trustpilot (3.9)

Our take

Estrid is an online razor and body care brand that delivers a modern approach to self-care. The company sets itself apart in the market by selling high-quality, vegan products, and operating on a subscription model.

The global razor market has witnessed considerable change in the last few years, and there is now greater demand for better-designed, sustainable products. Consequently, in the US, several female-focused razor subscription businesses have emerged to challenge traditional brands like Gilette, including Billie, and the Women's Shave Club. However, this sort of business was lacking in the European market and Estrid identified this early on. Estrid now operates across thirteen countries, including the United Kingdom, Sweden, Germany and the Netherlands.

Backed by substantial funding and its ever-growing online presence, with over 1M followers across its social media sites, Estrid has asserted itself as a leader in the market and is continuing to make an impact in a fast-growing industry.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Company values

  • Champion the Customer: We always advocate for the customer’s needs to earn their trust and wow them every day
  • Build Together: We succeed when we collaborate, break down silos, and put teamwork above personal interests
  • Get Scrappy: We’re driven by ideas, creativity and innovation—and we do more with less
  • Take Ownership: We’re proactive self-starters who bring attention to problems within or outside our own department
  • Raise Standards: We consistently raise the bar for ourselves and those around us
  • Move Fast: We prioritise ruthlessly, have an experimental mindset and get stuff done
  • Challenge & Commit: We’re relentlessly curious and challenge norms—and then we commit to a successful outcome

Funding (last 2 of 3 rounds)

Nov 2023

$8.2m

EARLY VC

Oct 2022

$16.4m

EARLY VC

Total funding: $42.6m

Leadership

Alan Aygun

(Co-Founder)

Previously co-founded Verk and worked as a Franchisee for Phone House Sverige.

Amanda Westerbom

(Co-Founder)

Began their career in Marketing at Tom Hope AB then moved on to Freelance Photography, having worked with clients including House Magazine, Visit Sweden, Tom Hope, Verk Watches, TV4, and Di Weekend.

Jobs (3)

All locations

Marketing

Data

Design