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To enable everyone to feel confident in their own bodies.
Estrid is an online razor and body care brand that delivers a modern approach to self-care. The company sets itself apart in the market by selling high-quality, vegan products, and operating on a subscription model.
The global razor market has witnessed considerable change in the last few years, and there is now greater demand for better-designed, sustainable products. Consequently, in the US, several female-focused razor subscription businesses have emerged to challenge traditional brands like Gilette, including Billie, and the Women's Shave Club. However, this sort of business was lacking in the European market and Estrid identified this early on. Estrid now operates across thirteen countries, including the United Kingdom, Sweden, Germany and the Netherlands.
Backed by substantial funding and its ever-growing online presence, with over 1M followers across its social media sites, Estrid has asserted itself as a leader in the market and is continuing to make an impact in a fast-growing industry.
Kirsty
Company Specialist at Welcome to the Jungle
Nov 2023
$8.3m
EARLY VC
Oct 2022
$16.5m
EARLY VC
Alan Aygun
(Co-Founder)Previously co-founded Verk and worked as a Franchisee for Phone House Sverige.
Amanda Westerbom
(Co-Founder)Began their career in Marketing at Tom Hope AB then moved on to Freelance Photography, having worked with clients including House Magazine, Visit Sweden, Tom Hope, Verk Watches, TV4, and Di Weekend.
Marketing
Design