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Everledger's mission is to contribute greater clarity and confidence in marketplaces where transparency is a strategic imperative. By digitally streamlining compliance processes, it can help businesses share the history of an asset more efficiently and accurately.
Everledger uses blockchain technology to create a public ledger for tracking the provenance of luxury goods. By taking the tracking of such items away from traditional paper certificates and receipts, Everledger is aiming to create a more robust and accessible platform for traders.
By digitising the records on high-value goods from diamonds to fine wines, Everledger is seeking to tap into 'conscious consumerism'- the idea that people want to be able to track luxury goods from source to seller in order to ensure an ethical purchase.
For businesses, this transparency is hugely advantageous. Luxury goods sellers have to satisfy strict rules on the traceability of their products, and a sophisticated digital record helps remove the risk of fraud, theft and other unethical practices which cost them money.
Now, Everledger is seeking to expand both the range of luxury goods its platform encompasses and its global presence. The market for digitised tracking of products is new, but growing fast, and with considerable funding from leading investors, Everledger is moving towards being a real leader in this new sphere.
Freddie
Company Specialist at Welcome to the Jungle
Jul 2021
$2m
GRANT
Mar 2021
$0.1m
GRANT
This company has top investors
Leanne Kemp
(CEO)An entrepreneur with 20+ years experience in the tech field, including work in the Australian Federal Government and the World Economic Forum.