Jump to section
To deliver happiness and well-being to everyone, everywhere.
-8% employee growth in 12 months
FabFitFun is a subscription service that delivers home decor, beauty, fashion and wellness products directly to its subscriber's doors. Subscribers can choose between two different plans and can either pre-pay for 4 boxes a year or pay-as-they-go for a slightly increased price.
The brand targets a premium market and faces competition from numerous other subscription services such as Birchbox, GLOSSYBOX and CAUSEBOX. Users are able to customize some of the products in their box, whereas other products are unchangeable 'surprises'. For brands, the box is a new way to find customers and engage with them.
During the pandemic, FabFitFun doubled subscribers, capitalizing on both the rise of self-care and 'stay at home' restrictions. It has maintained momentum, delivering new features and perks for members, in addition to securing a patent that enables parcel services to serve targeted ads via package tracking pages, status email updates, and other channels, which could prove lucrative for its future.
Freddie
Company Specialist at Welcome to the Jungle
Jan 2019
$80m
SERIES A
Oct 2015
$3.5m
SERIES A
This company has top investors
Michael Broukhim
(Co-CEO)They studied at Harvard before spending 6 years as Executive Chairman of Charlie. They co-founded FabFitFun in 2010, and worked as a USC Professor from 2014 to 2018.
Daniel Broukhim
(Co-CEO)They co-founded Charlie with Michael, serving for 3 years as CEO. They co-founded FabFitFun as CEO in June 2010, and have also been a Cargomatic Advisor since 2013.
Katie Echevarria Rosen Kitchens
(Co-founder)Having studied at The George Washington University, they worked as an Editor of Shecky's Media for 3 years. They took on roles as a Freelance Writer for 9 years and spending a year as VP of Events and Marketing at Out of the Box Events before co-founding FabFitFun in 2010.
Software Engineering
People, HR, Recruitment