Fable

Fable launched during social-distancing restrictions, when book clubs could no longer meet, as an alternative to platforms like Zoom which do not facilitate the same sort of engagement as in-person clubs. However, its discussion tools, alongside the fact that people can easily find clubs that focus on their favourite genres and authors, have made it a favourable option to regular book clubs for many readers even as things have returned to normal.

Fable hosts hundreds of book clubs, including influencer-led groups and premium clubs hosted by the likes of LeVar Burton, Sean Astin, and Paris Hilton. It has raised impressive funding and launched "Fable for Work" - featuring career-focussed book recommendations from executive titans - with investment cited to accelerate growth in both consumer and enterprise segments.