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Fable
Accessibility testing
- 21-100 employees
- B2B
- Enterprise
- Training
- Market research
- Social Impact
- Web Design
- East Bayfront, Toronto, ON
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Company mission
Fable's mission is to help digital teams engage people with disabilities in research and on-demand user testing
Our take
Assistive tech is not yet sufficiently watertight or widespread to ensure good digital experiences for the 1 Billion people who live with disabilities globally. The team at Fable work with companies to help remedy this: they connect companies with assistive tech users so the businesses can accelerate their accessibility R&D, whilst offering employment opportunities to people living with disabilities. The company also offers accessibility upskilling.
Disability-friendly products are thin on the ground, and successfully creating them would give companies a real market edge. Plus, with social and regulatory pressure making inclusivity an increasingly top priority, adopting sound accessibility design early would give companies a real head start.
It’s perhaps not surprising that large clients in tech and e-commerce have been among the first to jump on board with Fable, the likes of Slack, Shopify, and Walmart can’t afford to be caught lacking on these issues. It is, perhaps, surprising that competition is, for now, relatively light. Fable will need to leverage this position before it’s scooped by other startups.
Steph
Company Specialist at Welcome to the Jungle
Company values
- To lead, listen first: Amplify voices that are less often heard and create space for those voices to grow. The quality of an idea doesn’t correlate with the loudness of someone’s voice
- The brain is a muscle: If you are going to do something, do it well. Practice often and rest when needed. Give your mind what it needs to thrive
- Unlearn to learn: What did we learn growing up, and what do we need to unlearn? It’s essential to understanding our personal bias and position so that we can grow
Funding (last 2 of 4 rounds)
Oct 2024
$25m
SERIES B
May 2022
$10.5m
SERIES A
Total funding: $37.1m
Leadership
Abid Virani
(COO)Worked for seven years in business development and design at Raindrop Hearing Clinic, following a Master's degree in Inclusive Design at OCAD University. Also has experience in film and documentary production/directing.
Alwar Pillao
(CEO)A Master's graduate in Inclusive Design, who went on to work as an accessibility expert for the Ontario Ministry of Education. Subsequently held various UX roles, both freelance and at Rogers Communications.