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Fable Data

Delivers consumer transaction data

Fable Data logo
21-100 employees
  • B2B
  • Big data
  • Analytics
  • Market research
  • SaaS
  • Data Analysis
  • Data Sharing
London, UK

Company mission

Fable Data's mission is to provide better data to decision-makers in business and government – anonymised, real-time and at scale.

31% employee growth in 12 months

Our take

The importance of data and analytics for companies cannot be understated; it is an essential tool with which many crucial business decisions are made. Fable Data is a leading alternative data company, delivering consumer spend data and analytics products to the global investor community, corporate & government clients.

It aggregates consumer transaction data, sourced through direct partnerships with European banks and credit card providers, to build a sample representative of the entire consumer economy. Fable is supplying data to some of the world’s largest hedge funds, HM Treasury, the FT, and FTSE 100 decision makers. Whilst there are many commercial applications for this data, Fable's focus is get this data into the hands of decision makers, driving actionable changes.

Increasingly, the company is also partnering with academic institutions, who use their data to further economic thinking and consider key issues related to social and economic policy. This presents new clients, offering Fable the potential to expand its customer base significantly.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Benefits

  • Free subscription to the Financial Times
  • Outstanding life/work balance

Company values

  • People with purpose
  • ​Whole world thinking
  • ​Individual Value, Collective Strength

Leadership

Experience in building two previous investment research businesses and as an advisor to the UK government.

Suraj Gohil

(Chief Partnerships Officer)

Former hedge fund portfolio manager with KBC Financial Products, Observatory Capital Management and CQS.