Factmata

The advantage for users of their service is clear - their online presence, be it advertising or content-creation - is effectively funnelled towards the websites where it will be best received, nullifying the damaging effect of fake news for them. Factmata's detection algorithms work against clickbait, hate speech, etc., and are able to incorporate third-party feedback, avoiding any potential biases of an AI instructed by Factmata alone.

Having secured major funding and having entered partnerships with some big players in the market, Factmata is ready for commercialisation and has great potential to really push forward and make a name for itself in a crucial market. Its new AI self-service platform now assesses the risk of potentially harmful narratives, grouping similar opinions into clusters for analysis. This paves the way for a smarter, more efficient future for Factmata's operations.