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Farmstead
AI-powered digital grocery delivery
- 21-100 employees
- B2C
- Artificial Intelligence
- Sustainability
- Food
- SaaS
- Delivery
- eCommerce
- Mission District, San Francisco, CA
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Company mission
Farmstead's mission is to make fresh, high-quality food accessible to everyone at the most affordable prices.
11% employee growth in 12 months
Our take
In recent years there has been a huge increase in demand for grocery delivery from online orders. Major players in the market, such as Instacart, make purchases and deliveries from existing supermarkets, but this model puts a big constraint on the number of possible deliveries. Farmstead's approach is to sell groceries from its own warehouse and employ its own warehouse staff and drivers, using technology to “re-orchestrate” warehouse operations and make them more efficient.
Its technology, Grocery OS, is an exciting feature of Farmstead’s business: warehouse models are not only increasingly necessary, they additionally are far more cost-effective than, for example, supermarkets. Farmstead offers this technology stack to grocers wishing to improve operations and compete more effectively against dominant e-commerce players.
Farmstead stands out from other offerings by leveraging its technology as it enables the company to serve a 50-mile radius to maximize efficiency and reduce costs. As a result, Farmstead offers prices comparable to or lower than most supermarkets, but with free delivery to customers' doorsteps. The company is growing quickly, with plans to expand nationwide to a primarily suburban, mid-market audience.
Kirsty
Company Specialist at Welcome to the Jungle
Benefits
- Work from home opportunities
- Paid time off
- Health benefits
- $100 food credit
- Commuter Benefits
- Medical, Dental & Vision Benefits
Funding (last 2 of 6 rounds)
Aug 2022
$40m
EARLY VC
Nov 2020
$7.9m
SERIES A
Total funding: $57.8m
This company has top investors
Leadership
Kevin Li
(Co-founder)Worked in Sales at Kabam. Was a Consultant with InConsulting. Co-founded Second Wave Games. Was Head of Mobile of World Golf Tour. Was a Product Manager of Growth & Emerging Products at Yahoo.
Pradeep Elankumaran
(Co-founder & CEO)Previous experience as Driver Growth Lead at Lyft, and Director of Product Management at Yahoo. Co-founder of Kicksend.