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Feel

Supplement subscription service

Feel logo
21-100 employees
  • Healthcare
  • B2C
  • Consumer Goods
  • Wellbeing
London, UK

Company mission

Feel is on a mission to make the world a healthier, happier and more productive place — one multivitamin at a time.

Top investors

46% employee growth in 12 months

Our take

Feel delivers multivitamins to customers through a subscription service. The company focuses on attracting customers who require high-quality, ethically sourced ingredients.

The startup has engaged in some interesting marketing techniques to get its name out to customers, including inviting members of the public to take part in public dietary experiments. So far, these seem to have worked as Feel is slowly amassing public reputation and demand for its pills.

There is a big trend towards vitamin-usage and wellness in general, with many personal wellbeing brands coming to market over the last few years. Feel is only one of many, but has enough funding and a few years to establish itself as a major player in this market.

Kirsty headshot

Kirsty

Company Specialist at Welcome to the Jungle

Benefits

  • Free Gym Membership
  • Pension: Nest
  • Genuine career growth opportunities within a fast-growing start-up
  • Coffee, tea, fruit and snacks in the office
  • Top spec equipment to help you deliver your best work
  • Flexibility to work from home 2-3 days a week
  • Fun, collaborative, dynamic and multi-cultural team
  • Holiday: 28 days per annum inclusive of 8 statutory holidays
  • Modern office environment in great location

Company values

  • Transparency
  • Sustainability
  • Care
  • Affordability

Funding (last 2 of 3 rounds)

Oct 2022

$12.8m

SERIES A

Apr 2021

$5.8m

EARLY VC

Total funding: $20.1m

This company has top investors

Leadership

Boris Hokadel

(Founder)

Serial entrepreneur. Founded Sewport, a supplychain marketplace connecting brands and manufacturers