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Feeld

A dating app for the curious

Feeld logo
21-100 employees
  • B2C
  • Lifestyle
  • Marketplace
  • Dating
  • Mobile
Rosehill Industrial Estate, Carlisle, UK

Company mission

To elevate the human experience of sexuality and relationships.

Led by a woman

Some candidates hear
back within 2 weeks

57% employee growth in 12 months

Our take

If you're looking for any kind of unconventional connection on a dating app, you might recognise the feeling of burnout. Major apps cater mostly to heteronormative ideals, where monogamy, long term relationships and marriage are the ideal, or else are designed solely for hookups. Feeld is a dating app for people who are looking for something else.

Feeld was launched quietly in 2014 and has steadily grown, exploding in popularity only recently as part (and possibly a driver) of a revolution of sorts, where people have begun to feel a lot more free about exploring sex, kink and non-monogamy. In the dating app landscape, it is still a relatively small and young player, raking in a fairly small proportion of a market estimated at about $8 billion in 2022. However, it faces little direct competition in its niche, is wildly popular with its user base, and has a lot of room to grow as sexual attitudes continue to change.

Feeld has recently named a new CEO, Ana Kirova, the inspiration for the startup (part of its appeal is its lovely origin story). She wants to continue to build on its foundations of inclusivity, as Feeld looks to continue to invest in the user experience of the app and broaden its user base.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Benefits

  • Friendly humans
  • Unlimited holidays
  • Company retreats and meetups
  • Baseline Freedom Salary of £60,000 per year for all roles in the organisation
  • Expense account
  • Flexible working hours
  • Fully remote
  • Training budget
  • Laptop and home office equipment
  • Transparency: open data, open salaries, open equity
  • On demand therapy sessions and mental health support via Spill

Company values

  • Imagine a world where everyone is more intimately connected to each other and themselves.
  • Love our people: Feeld was born out of love for the vastness of the human experience. We never lose touch with the empathy, thoughtfulness and gratitude that are foundational to our community.
  • Make intentional impact: We are changing perceptions around gender, sexuality and relationships . There are many unknowns on our path. As we move forward, we do so with care and purpose.
  • Constantly evolve: Just as our people are constantly evolving, we remain open to feedback, step outside comfort zones and stay attuned to a changing world.

Funding (2 rounds)

Oct 2015

$0.5m

SEED

May 2014

$0.1m

SEED

Total funding: $0.6m

Leadership

Ana Kirova

(CEO, not founder)

Was Visual Experience Designer at Ligvist and a Graphic Designer at IYA.

Jobs (5)

All locations

Software Engineering

Finance, Legal & Compliance

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